ahmetson Context User: emma_the_busy_professional Background: emma_is_a_35_year_old_professional_who_works_long_hours_and_prefers_to_shop_online_due_to_her_busy_schedule Steps: emma_opens_her_laptop_after_a_long_day_at_work she_visits_her_favorite_online_retailer_to_buy_some_new_clothes she_browses_through_the_categories_and_selects_a_few_items_to_add_to_her_cart Habits: Goals find_high_quality_clothes_quickly complete_the_purchase_without_hassle ensure_the_items_are_delivered_on_time Problems Description: difficulty_finding_the_right_items_due_to_cluttered_website Obstacles: too_many_options poor_search_functionality lack_of_personalized_recommendations Description: lengthy_checkout_process Obstacles: multiple_steps_to_complete_purchase confusing_payment_options lack_of_saved_payment_information User Scenario Flow open_laptop: emma_opens_her_laptop_after_a_long_day_at_work visit_online_retailer: she_visits_her_favorite_online_retailer_to_buy_some_new_clothes browse_categories: she_browses_through_the_categories_and_selects_a_few_items_to_add_to_her_cart add_items_to_cart: she_adds_the_selected_items_to_her_cart proceed_to_checkout: she_proceeds_to_the_checkout_page complete_purchase: she_completes_the_purchase_and_awaits_delivery